About Al Norman

I grew up in Philadelphia and moved to Florida in 1999. I entered the mortgage business in 2003 and the rest is history. Since 2003 I have worked my way from a loan officer to currently being employed as a branch manager with Primary Residential Mortgage Inc.(a DIRECT LENDER) located in Casselberry, Florida. In such an unstable economy I believe in educating homebuyers on the benefits of owning versus renting a home. I also pride myself in providing full disclosure and making sense of the fine print to make sure my clients are 100% knowledgeable of what program they are choosing and why. If you would like to have a discussion with me about purchasing or refinancing, or if you simply want to hear my thoughts on the current market feel free to click the “contact lender” on the upper right side of this page and send me a message.

Our expertise is primarily in FHA, Reverse and First Time Home Buyer programs. We are a direct lender who funds over 4 billion dollars annually which means we have our own underwriters and processors on staff to ensure a quick process and on-time closing. We also partner with several counties including the Orange County and Broward County to offer down-payment assistance to first-time homebuyers. Simply put, our motto is to help you achieve “YOUR GOALS. YOUR DREAMS. YOUR FUTURE”.

Licensed to work in: Florida (LO8366)

Primary Residential Mortgage, Inc.

Primary Residential Mortgage, Inc. (PRMI) opened its doors for business in 1998 — operating out of a small executive suite with only a handful of employees. Like many small business owners, we were not sure how successful we would be or where the road would lead. What we did know, was that we were passionate about the mortgage industry and our customers.

Today, we partner with more than 225 branch offices nationwide, and are proud to have a family of over 2,000 talented staff members to work for you.

We have grown to become one of the most respected and stable companies in our industry by making conscientious business decisions.

In spite of our fantastic growth, we have not forgotten where we came from. We hold fast to the principle of keeping a personalized approach to business despite our size, making sure our borrowers get a customized mortgage experience.

Additional languages spoken: Spanish

Client Testimonials

“My entire experience with Al was phenomenal! He is hardworking, reliable, honest, kind and the list goes positively on. No matter the situation brought to the table, he had an achievable solution. As a result of his efforts, me and my husband have found a beautiful forever home!”
– 30 year fixed, FHA, First-time home buyer

“Al Norman is very professional, his expertise in mortgage closings is awesome. Al guides you through each and every step of the process and keeps you informed on all aspects and stages of your loan. We did a VA closing in approximately 30 days and that is a feat in itself.”
– 30 year fixed, VA Loan

“Al worked tirelessly at all hours to help me through the pre-qualification process. Once under contract Al moved swiftly to get us to a on-time closing on a great mortgage. Al’s loan processor, Rachel, was phenomenal! She provided step by step instructions and support throughout the entire process. ”
– Home Purchase

Serving Florida

Including Orlando, Tampa, Jacksonville and Miami